The late Mary Oliver famously said that poetry, to be understood, “mustn’t be fancy.” The same can be said of all content: to move audiences, it should be clear and accessible. The best brand experiences are simple ones. But it’s not always easy to get there.

Perhaps your company doesn’t have a clear content “owner.” Maybe you know you need a content strategy, but aren’t sure where to start. You may have multiple target audiences, multiple websites, or even multiple brands.

Whatever your content challenges are, we’ve seen it all. And we’re here to help. We understand the difference between “making deliverables” and making an impact, so our work isn’t just for show. We’ll help you create actionable, results-driven content that connects with audiences and moves the needle.

Founder’s Note

This might sound weird, but I’m not a big fan of the word “content.” That’s because, as Unsuck It so pointedly states, content too often takes the form of “undifferentiated sludge generated to spackle over irritating business problems.” In other words: most content sucks. I’ve made it my mission to un-suckify it.

How’d I get into content strategy? Either by accident or serendipity. My early career experience is a weird mix of journalism (I hold an A.B.J from UGA), social media, SEO writing, and CMS management — the sort of random skill set that got me my first agency gig. I have more content strategy street cred now, with more than 8 years of focused experience and some massive projects under my belt.

I started Content Clarity in 2016. Making the leap from the 9-to-5 (more like the 5-to-9) to freelance life was scary, but I haven’t looked back. I’ve worked with companies of all shapes and sizes, met some incredible people, and spent a lot more time with my family. My 7-year-old daughter is starting to get sick of me, but she’ll appreciate the sacrifice one day (so they say.) In the meantime, at least my border collie is happy with the change.

Enough about me. I’d love to get to know you, your company, and the challenges you’re trying to solve. Coffee sometime?