Publix Pharmacy
Rebrand Concepts
CoPYWRITER/ACD
Publix Pharmacy’s brand was…bland. We developed new concepts to tie the Pharmacy brand more strongly to the parent brand promise (“Where Shopping is a Pleasure”), and humanize the brand.
For each concept, we developed creative applications across channels.
- Brand Strategy
- Voice & Tone
- Creative Concept Development
- Copywriting
We crafted a distinct voice & tone for each swatch, to complement the concept and visual design.
For each concept, we created examples that demonstrated how the idea translated across marketing channels.
We developed separate concepts for priority programs, such as diabetes management (shown here.)
Our concepts pushed the envelope, attempting to humanize (and even insert some humor into) the sterile brand.