Mohawk Flooring
Responsive Website Redesign
Content strategy & development lead
The world’s leading flooring manufacturer, Mohawk, needed to create a meaningful connection to the end consumer (and ultimately, drive sales at retail.) A beautiful new website, complete with an immersive “flooring finder” tool, was a giant step forward.
- Auditing & Roadmapping
- Copy Development
- Taxonomy/Data Strategy
- Voice & Tone Development
New category education throughout the site helped consumers find flooring options that fit their lifestyles.
Enhanced product page content (including all-new product descriptions) helped consumers compare products, and find a retailer.
We added a design trends section to inspire consumers and drive traffic to Mohawk’s site.
The new flooring finder tool narrowed the sea of choices for consumers, greatly simplifying the browsing experience.