Mission Foods
Website Redesign
Content Strategy & Development lead
In the middle of their website redesign/re-platform project, Mission Foods faced a common problem: they had UX templates and visual design concepts, but no content strategy to drive the project home.
We helped stitch together the pieces, mapping out a detailed plan for content development and structure.
- Content Strategy
- Content Audit
- Content Roadmapping
- Data Strategy/SEO
- Editorial Services
We performed a detailed content audit and roadmap to map content to new UX, and identify/quantify asset needs.
A page-by-page content strategy helped Mission ensure that each design template was purposeful, and got its message across.
We crafted a data strategy as part of the CMS migration that allowed for “rich snippets” and increased search performance.
The new site implemented social feeds to keep the content fresh and in-stride with social media campaigns.